RE: What are broken links in SEO?Broken links in SEO are links that no longer lead to the intended website or web page. This can happen for a number of reasons, such as when a website is redesigned and the URL structure is changed, or when a page is moved to a new location and the old URL is not redirected.
Broken links can have a negative impact on SEO because they can prevent search engines from crawling and indexing your content. Additionally, broken links can lead to a poor user experience if visitors click on a link and are taken to a page that no longer exists.
To avoid broken links, it's important to regularly check your website for broken links and update your links accordingly. You can use a tool like Screaming Frog to crawl your website and identify any broken links. Once you've found a broken link, you can update the URL or add a redirect to ensure that visitors are taken to the correct page.