RE: On-page SEO vs Off-page SEO?
Off-page SEO and On-page SEO are two distinct yet equally important aspects of search engine optimization. On-page SEO is the process of optimizing the content and structure of your website to make it more visible to search engines. This includes activities such as optimizing page titles, meta descriptions, and content for keywords.
Off-page SEO, on the other hand, is the process of optimizing your website for search engine visibility outside of your website. This includes activities such as link building, social media marketing, and content marketing. Link building involves creating links from other websites to your own, which helps to increase your website's visibility and authority in the eyes of search engines. Social media marketing involves creating and sharing content on social media platforms to increase your website's visibility and reach. Content marketing involves creating and sharing content such as blog posts, videos, and infographics to attract more visitors to your website.
Both On-page SEO and Off-page SEO are essential for achieving high search engine rankings. On-page SEO helps to ensure that your website is optimized for search engine visibility, while Off-page SEO helps to increase your website's visibility and authority in the eyes of search engines. By combining both On-page SEO and Off-page SEO, you can create a comprehensive SEO strategy that will help you to achieve higher search engine rankings and increased website traffic.