RE: On-page SEO vs off-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Off-page SEO, on the other hand, is all about building relationships and gaining visibility outside of the website itself. This includes activities such as link building, social media marketing, and content marketing. Link building involves creating backlinks from other websites to your own, which can help to increase your website's visibility and authority. Social media marketing involves creating and sharing content on social media platforms such as Facebook, Twitter, and Instagram, which can help to increase your website's visibility and reach. Content marketing involves creating content such as blog posts, videos, and infographics that are valuable to your target audience, which can help to increase your website's visibility and authority.
In conclusion, both on-page and off-page SEO are important for improving your website's visibility and ranking in search engines. On-page SEO focuses on optimizing individual web pages, while off-page SEO focuses on building relationships and gaining visibility outside of the website. By utilizing both on-page and off-page SEO techniques, you can ensure that your website is visible and authoritative in the eyes of search engines.