- by: Michael Moore
- 16/05/2023
RE: Difference between on-page SEO and off-page SEO?
On-page SEO, on the other hand, is the process of optimizing a website to improve its ranking in search engine results pages (SERPs). This includes optimizing the content, structure, and design of the website, as well as optimizing the HTML code and meta tags.
The main difference between on-page SEO and off-page SEO is that on-page SEO focuses on optimizing the website itself, while off-page SEO focuses on optimizing the website’s visibility in search engine results pages.
On-page SEO involves optimizing the content, structure, and design of the website. This includes optimizing the HTML code and meta tags, as well as optimizing the content for keywords and phrases. It also involves optimizing the website’s navigation and internal linking structure.
Off-page SEO, on the other hand, involves optimizing the website’s visibility in search engine results pages. This includes developing backlinks from other websites, as well as optimizing the website’s content for social media. It also involves optimizing the website’s content for local search engine results.
In summary, on-page SEO focuses on optimizing the website itself, while off-page SEO focuses on optimizing the website’s visibility in search engine results pages. Both are important for improving the website’s ranking in SERPs and should be used in combination to achieve the best results.