- by: Thomas Mitchell
- 15/05/2023
RE: On-page vs off-page vs technical SEO?
On-page SEO, off-page SEO, and technical SEO are all important components of a successful SEO strategy.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves optimizing the content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This includes optimizing titles, meta descriptions, headings, and content to ensure that it is relevant to the target keywords and that it is optimized for search engine crawlers.
Off-page SEO is the practice of optimizing a website’s presence on the web by building links from other websites. This includes link building, content marketing, and social media marketing. Link building involves creating links from other websites to your own, which helps to increase your website’s visibility and authority. Content marketing involves creating content that is relevant to your target audience and that is optimized for search engines. Social media marketing involves creating content that is shared on social media platforms, which can help to increase your website’s visibility and authority.
Technical SEO is the practice of optimizing a website’s technical aspects in order to improve its visibility and ranking in search engine results. This includes optimizing the website’s code, structure, and architecture to ensure that it is optimized for search engine crawlers. It also includes optimizing the website’s speed and performance, as well as ensuring that it is mobile-friendly.
All three types of SEO are important for a successful SEO strategy. On-page SEO helps to ensure that your website is optimized for search engine crawlers, while off-page SEO helps to increase your website’s visibility and authority. Technical SEO helps to ensure that your website is optimized for search engine crawlers and that it is optimized for speed and performance. All three types of SEO should be used in combination in order to achieve the best results.