RE: What are broken links in SEO?Broken links are links that no longer lead to the intended destination. They can be caused by a variety of reasons, such as a website being taken down, a page being moved, or a URL being changed.
Broken links can have a negative impact on SEO, as they can lead to a poor user experience. When a user clicks on a link and it leads to a dead page, they may become frustrated and leave the website. This can lead to a high bounce rate, which can negatively affect your website’s ranking.
Google also takes into account the number of broken links on a website when determining its ranking. If there are too many broken links, it can lead to a lower ranking.
To avoid broken links, it’s important to regularly check your website for any broken links. You can use a tool such as Google Search Console to identify any broken links on your website. Once you’ve identified any broken links, you can either update the link to the correct URL or remove it from your website.
It’s also important to regularly check any outbound links on your website. If you link to a website that has since been taken down or moved, it can lead to a broken link. To avoid this, you should regularly check any outbound links to make sure they are still active.
Broken links can have a negative impact on SEO, so it’s important to regularly check your website for any broken links. By regularly checking your website and outbound links, you can ensure that your website is free of broken links and can maintain a good ranking.